How Do Markets React to Global Conflicts?

How Do Markets React to Global Conflicts?

By Brian Wheeler, Principal, Keystone Wealth Advisors 

What History Shows May Surprise You. 

 

When global tensions rise, many investors begin asking the same question:

 

“What does this mean for the markets?”

Global stock market

A Concerning Ripple Effect

For many business owners and investors, these moments can create uncertainty not only about their portfolios, but also about the broader economy and the businesses they’ve worked hard to build.

 

News coverage can make the situation feel urgent and unpredictable. Headlines focus on uncertainty, potential economic disruption, and the ripple effects across global trade and energy markets.

 

It’s natural to wonder whether events like these should change how you think about your investments.

The Initial Market Reaction: Uncertainty

When a major geopolitical event occurs, markets typically respond with short-term volatility.

 

Investors dislike uncertainty, and global conflicts create plenty of it. Questions arise about economic stability, supply chains, energy prices, and how governments and central banks might respond.

 

Because of this, markets often experience an initial pullback or spike in volatility as investors digest new information.

 

But that initial reaction is usually only the first chapter of the story.

What History Shows

Over the past century, markets have navigated numerous wars and geopolitical crises. While each event has its own circumstances, a consistent pattern tends to emerge:

 

  1. Markets often react quickly at the onset of conflict.
  2. As more information becomes available, markets begin to stabilize.
  3. Long-term performance is ultimately driven by economic growth, innovation, and corporate earnings, not the conflict itself.

In many cases, markets begin recovering well before conflicts are resolved, as investors shift their focus back to long-term fundamentals.

A Look at History

While past performance never guarantees future results, history can provide helpful perspective: 

 

Conflict / Event — Market Reaction — Longer-Term Outcome.

 

  • World War II (1941) — Markets initially fell after Pearl Harbor — U.S. markets recovered within months and rose significantly during the war years
  • Korean War (1950) — Short-term decline as uncertainty increased — Markets stabilized and resumed long-term growth
  • Vietnam War (1960s–1970s) — Volatility and inflation concerns — Long-term growth continued through economic expansion
  • Gulf War (1990–1991) — Markets declined leading up to the invasion — Rapid recovery once military action began
  • September 11, 2001 — Sharp but brief decline after markets reopened — Markets recovered within months
  • Russia–Ukraine Conflict (2022) — Initial volatility across global markets — Markets stabilized as investors refocused on fundamentals

While the events themselves were significant and often tragic, the broader lesson is that financial markets have historically been resilient over time. 

Why Long‑Term Investors Stay Disciplined

Major geopolitical events can feel unprecedented in the moment, but history reminds us that markets have navigated:
 
  • wars
  • recessions
  • political shifts
  • inflation cycles
  • global crises

And yet over time, markets have continued to grow alongside the global economy.

 

This doesn’t mean volatility disappears. It simply means that long‑term investment success is usually driven by discipline, diversification, and patience — not by reacting to headlines.

The Value of Perspective

Periods of global tension remind us that investing is not just about numbers and charts. It’s also about maintaining perspective during uncertain times.
 

A well‑constructed financial plan is designed to account for volatility, uncertainty, and the unexpected events that inevitably occur over time.

 

While the world can feel unpredictable in the short run, long‑term investors who remain focused on their goals often find that staying the course is the most productive strategy.

 

For business owners in particular, moments like these often highlight the importance of coordinating investment strategy, tax planning, and long‑term business goals within a single, thoughtful financial plan.

Why Guidance Matters During Uncertain Times

Moments of global uncertainty often remind investors why having a thoughtful plan — and someone to help interpret the noise — can be so valuable.
 

Markets will always experience periods of volatility, whether driven by economic cycles, political developments, or global events. What matters most is having a strategy designed around long‑term goals, diversification, and risk tolerance, rather than reacting to each new headline.

 

During times like these, one of the most valuable roles an advisor can play is helping clients separate signal from noise, remain focused on their long‑term objectives, and make thoughtful decisions that align with their broader financial plan.

 

If you have questions about how current events may impact your financial plan or investment strategy, we are always happy to talk.

 

Sometimes the most valuable thing an advisor can provide during uncertain times is clarity and perspective.

Before You Buy the Golf Course: Protecting the Wealth You’ve Spent a Lifetime Building

Before You Buy the Golf Course: Protecting the Wealth You’ve Spent a Lifetime Building

By Brian Wheeler, Principal, Keystone Wealth Advisors 

There is something deeply appealing about owning a “lifestyle” business.  You love golf, so buy a golf course! Be the central gathering point for friends and family at your newly purchased restaurant, having private tastings at your winery.

 

The list goes on and on.

golfer

The Allure of the Lifestyle Business

For many successful business owners and professionals, these opportunities feel like the natural next chapter — a blend of passion, prestige, and investment.

 

But as wealth advisors, we have to ask a harder question: Are you investing… or are you risking the “farm”?

 

Charlie Lieder, former PGA professional and one-time owner of Arrowcreek Country Club once said, “our members are generally captains of industry, and are very successful. But they don’t know what it takes to run a golf course!”

 

Golf courses, restaurants, hotels, wineries — these are not just financial assets. They are emotional assets. And emotional assets are often priced differently in the mind than they are in the market.

When Passion Meets Concentration Risk

The danger is not the dream.


The danger is over-concentration.

 

If 60–80% of your net worth is tied up in one operating business, and you leverage additional capital to buy a capital-intensive lifestyle asset, you may unknowingly expose everything you have worked decades to build.

The Hidden Cost of Lifestyle Businesses

These Businesses Are Capital Hungry. Unlike asset-light advisory firms or professional practices, lifestyle businesses are infrastructure-heavy.

 

Golf Courses

 

  • Irrigation systems
  • Equipment fleets
  • Clubhouse maintenance
  • Seasonal labor swings
  • Weather dependency

Restaurants

 

  • High failure rates
  • Labor volatility
  • Food cost compression
  • Lease exposure
  • Thin operating margins

Hotels

 

  • Cyclical occupancy
  • Renovation cycles every 5–7 years
  • Brand standard capital requirements
  • Heavy fixed debt structures

These are not passive investments. They require consistent reinvestment just to maintain cash flow — let alone grow it.

 

I’ve seen successful entrepreneurs leverage real estate, brokerage accounts, and even retirement assets to support a struggling lifestyle acquisition.

 

That is when passion turns into panic.

Wealth Planning Before the Purchase

Before signing a letter of intent, I encourage clients to walk through five critical questions:

 

1. What Percentage of My Net Worth Is at Risk?

 

  • If this investment fails entirely, what does my life look like financially? Do I have enough time left in this life to recover financially?

2. Is This Funded With Excess Capital — or Core Capital?

 

  • Excess capital is investable surplus.
  • Core capital is retirement security.
  • Never confuse the two.

3. What Is the Downside Scenario?

 

Model:

  • 20% revenue decline
  • Two years of flat cash flow
  • Major capital expenditure
  • Higher interest rates

If the model breaks your personal balance sheet, the deal is too large.

 

4. How Correlated Is This to My Other Income?

 

  • If you own a business sensitive to economic cycles, adding another cyclical asset compounds risk.

 

5. Is There a Defined Exit Strategy?

 

  • Lifestyle businesses are often harder to sell than they are to buy.

Debt Magnifies Emotion

Lifestyle acquisitions are often financed with significant leverage. 
 
Debt: 
 
When personal guarantees are involved, the line between business risk and personal risk disappears. 

The Psychological Trap

Many high achievers believe: 
 
“I built one successful business. I can fix this one too”, and sometimes that’s true. But lifestyle businesses often operate on lower margins, require different skill sets, and face customer expectations that are far less forgiving. 

A Smarter Approach

Owning a lifestyle business can absolutely be rewarding — financially and personally. 
 
The key is structure and scale. 
 
You can pursue passion — without jeopardizing protection.  Protect what you’ve built — so you can enjoy what you buy.  
 
 

Michael D. Bosma, CPA Brian Wheeler 

Keystone CPAs Keystone Wealth Advisors 

Better Together. 

Innovation Is Rewarding. It’s Also Risky.

Innovation Is Rewarding. It’s Also Risky.

By Brian Wheeler

In this latest episode of Bosma on Business, Mike and TJ— often called the “godfather of golf” in Northern Nevada — talked about the realities of running golf courses, expanding operations, and exploring new models like simulator-based businesses.
 
The conversation wasn’t just about golf. It was about innovation.
Innovative thinking

Challenging Industry Norms

The most successful business owners don’t simply follow industry norms. They:

 

  • Reimagine revenue streams
  • Reinvest strategically
  • See opportunity where others see saturation

That kind of thinking creates growth. But innovation is never neutral.

Growth Requires Capital — and Clarity

New ideas often require:

 

  • Capital investment
  • Debt
  • Operational shifts
  • Hiring changes
  • Long-term commitments

When innovation works, it can be transformative. When it doesn’t, the financial consequences can move quickly — affecting both the business and the owner personally.

When Vision Outpaces Financial Modeling

We’ve seen expansions that looked exciting on paper compress margins in practice. We’ve seen new divisions strain liquidity. We’ve seen equipment purchases outpace cash flow.

 

Vision without modeling can be expensive.

Before You Pull the Trigger

At Keystone Wealth Advisors, our role isn’t to slow innovation — it’s to stress-test it.

Evaluating the Full Financial Picture

Before major decisions, we help owners evaluate:

 

  • Cash flow durability
  • Liquidity reserves
  • Tax impact
  • Personal exposure
  • Debt service risk
  • Exit timeline implications

Because business risk and personal financial risk are deeply connected.

Asking the Better Question

The better question isn’t: “Is this a good idea?”


It’s: “How does this idea impact my entire financial ecosystem?”

Innovation + Planning = Durability

Innovation builds momentum.


Planning protects it.

A Thoughtful Second Look

If you’re considering expansion, acquisition, capital improvements, or launching a new revenue line, it may be worth modeling the impact before committing capital.
 
A thoughtful second look today can prevent costly surprises tomorrow.
 
Better Together. Keystone Wealth Advisors

Unlocking Growth: Why Strong Operators Build More Valuable Businesses

Unlocking Growth: Why Strong Operators Build More Valuable Businesses

By Brian Wheeler

On a recent episode of Bosma on Business, Mike Bosma spoke with Derek Fredrickson, CEO of The COO Solution, about a reality many founders quietly face:

At some point, growth demands structure.

growth

The Evolution of the Founder

In the early days, the founder is everything—visionary, rainmaker, problem solver, and culture driver. But as the business grows, complexity increases. What once worked… stops working.

 

 

That’s when operational leadership becomes critical.

The COO as the “Air Traffic Controller”

Derek described a strong COO as the air traffic controller of the business.

 

Not the visionary pilot — but the leader ensuring:

 

  • Roles are clear
  • Accountability is defined
  • Systems are documented
  • Execution happens consistently

Clarity reduces friction. Structure creates scalability. And scalability builds value.

Where Operations Meets Enterprise Value

Through the Exit Planning Institute’s CEPA framework, we know business value is driven largely by Intangible Capitals, including:
 
  • Human Capital – the strength of your leadership team
  • Structural Capital – systems and operational processes
  • Customer Capital – revenue predictability and loyalty
  • Social Capital – brand and culture

A strong COO directly strengthens all four. When accountability improves, systems mature, and dependency on the owner decreases, enterprise value rises.

Exit Readiness = Stronger Bottom Line

Owners often tell us: “I can’t step away.” “Everything runs through me.” “I’ll think about an exit later.”

 

But operational weakness isn’t just an exit issue — it’s a profitability issue. Businesses with strong operational leadership tend to:

 

  • Improve margins
  • Reduce risk
  • Scale more efficiently
  • Command higher valuation multiples

Even if they never sell.

 

The Wealth Advisory Perspective

For many owners, the business is:

 

  • Their largest asset
  • Their retirement plan
  • Their legacy

Operational clarity isn’t just about running smoother meetings — it’s about protecting and growing the value of your biggest investment. When leadership depth increases, optionality increases. And optionality is freedom.

A Simple Test of Your Infrastructure

If you stepped away for 30 days: Would the business thrive… or stall?

 

The answer tells you everything about your intangible capital. If you’d like to explore how operational leadership impacts the value of your business — whether you’re planning to grow, transition, or simply gain more clarity — we’re always happy to have that conversation.

 

Because building a stronger business today builds stronger wealth tomorrow.