Your Advisor May Be Using an Outdated Investment Playbook

Your Advisor May Be Using an Outdated Investment Playbook

By Brian Wheeler, Director of Wealth Management & Business Brokerage 

The Investment World Is Changing…but you may not be hearing about it!
Technology + Finance Innovation
One of the biggest topics at the recent Envestnet Elevate conference was the rapid evolution of tax-aware investing through Direct Indexing, tax overlay strategies, and customized SMA (Separately Managed Account) portfolio management designed to improve after-tax outcomes for investors.
 
A few years ago, these types of strategies were typically reserved for ultra-high-net-worth investors with very large portfolios. Today, technology has changed that dramatically.
 
What was once only available to the wealthiest investors is now becoming accessible to many successful families, professionals, and business owners with much more reasonable account minimums.
 
Why does this matter? Because traditional investing often ignores one of the biggest drags on long-term wealth creation…Taxes.
 
For years, many investors were placed into standard mutual funds, ETF models, or managed portfolios that focused almost entirely on performance before taxes, while giving very little attention to what investors actually kept after taxes.
 
That’s a problem…especially for high-income earners, business owners, or retirees with sizable taxable investment accounts.
 
Direct indexing strategies allow investors to own the underlying individual stocks within an index rather than simply buying a single index fund. That creates opportunities to:
 
  • harvest tax losses throughout the year
  • offset gains elsewhere
  • potentially reduce taxable income
  • potentially build tax-loss carryforwards that may help offset future capital gains from the sale of investments, businesses, or even real estate interests
  • create greater flexibility around future liquidity and diversification decisions. 
In simple terms…the goal is not just to generate returns. The goal is to improve what you actually keep. That’s a very different conversation, and honestly, this is where the investment industry is beginning to separate into two groups:
 
  • advisors embracing technology, personalization, and tax-aware planning.
  • advisors still running largely standardized portfolio models because “that’s how it’s always been done”
To be fair, traditional diversification and low-cost investing still matter. That is true! But many investors are now discovering that modern portfolio management is becoming far more customized and tax-aware than what they’ve experienced in the past.
 
This was reinforced recently in a Wall Street Journal article titled “Stock Gains Without All the Taxes? How the Hottest Trade on Wall Street Works” discussing the growing attention around tax-efficient investing strategies and how technology is changing portfolio management for everyday investors…not just the ultra-wealthy.
 
The reality is that taxes, investment location, withdrawal sequencing, and portfolio structure can sometimes have just as much impact on long-term outcomes as investment selection itself.
 
In some cases, investors who consistently harvest losses over time may accumulate meaningful tax-loss carryovers that can potentially be used strategically in future years. That can become particularly valuable for investors who may eventually sell concentrated stock positions, investment properties, a business, or other highly appreciated assets.
 
While no strategy eliminates taxes altogether, having accumulated losses available in the right situations can create planning flexibility that many traditional portfolio approaches simply never address.
 
Yet many investors rarely hear these conversations from their advisors. That should probably raise a question. If your advisor has never discussed tax-aware investing, direct indexing, tax overlay strategies, or ways to improve after-tax efficiency inside taxable accounts…you may want to ask why.
 
Not every investor is a fit for these strategies. But many investors are.
 
For certain investors, especially those with large taxable accounts, concentrated positions, executive compensation stock, real estate holdings, or future business sale considerations, these conversations can become extremely important.
 
And in today’s environment, continuing to ignore tax efficiency altogether may be leaving real money on the table over time.
 
At Keystone Wealth Advisors, we believe investment management should evolve alongside technology, tax law, and investor needs…not stay stuck in outdated portfolio models simply because they’re familiar.
 
Because good investing is not just about what you make….it’s also about what you keep.

PPI Came In Hotter Than Expected…And It Matters More Than Most People Realize

PPI Came In Hotter Than Expected…And It Matters More Than Most People Realize

By Brian Wheeler, Director of Wealth Management & Business Brokerage 

This week’s Producer Price Index (PPI) report came in hotter than expected, showing wholesale inflation continuing to push higher.
inflation

Most people hear “inflation report” and think, “Oh great…things are getting more expensive again.”

 

That’s true. But the bigger issue is what inflation quietly does underneath the surface over time.

 

PPI tracks rising costs at the business and producer level before those costs fully reach consumers. In simple terms, businesses are paying more for labor, fuel, shipping, materials, insurance, and services…and eventually those costs work their way through the economy.

 

That matters because inflation doesn’t just impact groceries and gas prices. It impacts retirement projections, investment decisions, taxes, business margins, borrowing costs, and future income needs.

And honestly, this is where we think a lot of people are getting caught off guard right now.

 

On paper, many successful people look financially secure. Strong income. Healthy balance sheets. Growing investment accounts. Valuable businesses. But once we start stress-testing the plan, the cracks sometimes begin to show.

 

We are seeing too much cash sitting idle while inflation quietly erodes purchasing power. Stock positions that became overly concentrated simply because they performed well. Retirement projections built around outdated assumptions. Multiple advisors all working independently with nobody truly coordinating the bigger picture.
 

Most people don’t notice these things during strong markets. That’s the danger.

 

A good environment can make almost any financial situation feel organized for a period of time. Inflation and uncertainty tend to expose whether the plan underneath it was actually built properly to begin with.

 

That’s why this conversation matters right now. Not because people should panic. Not because the economy is collapsing. But because periods like this tend to separate real planning from simple accumulation.

 

There’s a big difference between building wealth and organizing wealth.

 

At Keystone Wealth Advisors, we believe good planning starts by asking harder questions. Is your cash actually positioned properly? Are unnecessary taxes quietly draining wealth?

 

Is too much of your future tied to one stock or one business? Will your retirement assumptions still hold up 10 years from now? Do all the moving parts of your financial life actually work together?

 

Those conversations create clarity. And clarity tends to create better decisions.
 
If recent headlines have caused you to pause and wonder whether your current financial plan is truly organized for what’s ahead, now may be a very good time for a second set of eyes.

Marketing Doesn’t Increase Value…Unless It Does This

Marketing Doesn’t Increase Value…Unless It Does This

By Brian Wheeler, Director of Wealth Management & Business Brokerage 

Most business owners don’t have a marketing problem… they have a consistency and conversion problem.

growth strategy

The Consistency Gap

We talk to owners all the time who want to grow. They’re spending money on ads, trying new platforms, hiring someone to “handle marketing” …but when you really look under the hood, the results are inconsistent.

 

Some months are great. Some months are quiet. And most of it still depends on them.

 

That’s where the conversation usually shifts.

 

Because the real question isn’t: “Is your marketing working?”

 

It’s: “Is your marketing building something that has value beyond you?” 

 

Growth is good …but transferable growth is better. 

 

Not all revenue is created equal.

Same Revenue, Very Different Value

You can have two businesses doing the same top-line revenue, and they can be valued very differently.

 

Why?

 

Because of how that revenue shows up. 

 

One business relies heavily on referrals and the owner’s relationships. The other has a steady stream of inbound leads driven by consistent marketing. 

Same revenue… very different story.

The first one works… as long as the owner is there.

The second one has something more valuable: a system that can be handed off. That’s what buyers pay for.

Marketing as a Valuation Lever

Marketing is a valuation lever…not just a growth tool. This is where marketing starts to connect to what we do.

 

When we’re working with business owners—whether it’s around valuation, succession planning, or a potential sale—marketing isn’t a separate conversation. It’s part of a bigger picture:

 

  • How predictable is your revenue?
  • Where do your leads come from?
  • How dependent is the business on you personally?
  • Could someone step in and keep it going?

Marketing plays a role in all of that. Not because it “drives more business”…but because it can create repeatability and consistency.

 

That’s what turns income into value. 

The Quiet Risk Most Owners Don’t See

A lot of businesses are doing well on paper… but the growth isn’t structured. It’s built on relationships, reputation, and experience—which are all great—but they don’t always transfer cleanly.

That becomes a problem when you want to slow down, bring in a partner, or start thinking about an eventual exit.

 

That’s when the question becomes: “what is someone actually buying?”

If the answer is: “you…” That’s a tougher deal to get done.

A Different Way to Think About It

If you’re investing time and money into marketing, it’s worth asking:

 

  • Is this creating consistency?
  • Is this building a pipeline that isn’t dependent on me?
  • Is this something that would make sense to a buyer?

If the answer is yes… you’re on the right track. If not… you may just be staying busy.

Final Thought

Marketing absolutely has the ability to increase the value of a business… but only when it creates something that lasts beyond the owner.

That’s the difference between growth that supports your lifestyle today, versus growth that creates options for tomorrow.

If you’re curious how your business would be viewed today—or how the pieces fit together from a valuation standpoint—we’re always happy to share some perspective.

No pressure…just a conversation.